NASSCOM Product Conclave – a report

The NASSCOM conclave this year ended last week at Bangalore, and IndiBlogger was one of their blogging partners. The crowd this year at the conference was much higher than usual, with more than a 1000 people participating in the event. The NASSCOM organizers did a great job this year of connecting with the community via social media and generating a lot of buzz online. We also feel that the past recession (yes… its gone now) brought in more entrepreneurs!

Either way, the conference was a big hit. There were a lot of companies showcasing their products and services. We’ll soon be writing about a few here. Day 1 started with Mr. Guy Kawasaki’s key note on “Art of the Start” where he spoke about how to run a start up company and why not to go to a VC right at the beginning. It was an interesting key note which was credited as “a scitilating performance…” by the presenter! (We briefly wondered if Guy had started with a Bollywood style dance!)

This speech was then followed by various other unsessions and workshops. After a couple of sessions like Saas, Marketing and branding strategies was lunch. The food at the Lalit Ashok Hotel was great throughout the event!

Post lunch, we attended a workshop on “The art of writing a business plan” by Mr. Naeem Zafar. It was an extraordinary discussion and there was a lot to learn and look back at your work form this session. Mr Naeem, who is also a faculty at Haas Business School at University of California Berkeley, spoke about how to create a business plan and running a startup successfully.

The evening continued with a cocktail networking session where the IndiBlogger team relaxed a while and spoke to various bloggers and other start up chiefs.

On Day 2 we attended Guy’s twitter session for a while and visited the expos. There were lots of products being displayed. We will provide you with a write up on a few interesting ones soon. Some of the interesting products that we came across were, Vizual – HR management solution, Fusion charts, Yopedia etc.

The IndiBlogger team also met with several startups, and we met Nirav and Harish from Blogadda. We were also live tweeting the event, for which pictures are available here.

Overall, the NASSCOM conference was organized very well and our congratulations to the NASSCOM team. Thanks for inviting us, and it was an honour to be your blogging partner!