Blogging to build your personal brand

 

 

Blogging to build your personal brand

This article appeared in Life 365, 13th March 2013.

Is blogging on the wane?

Chip, the popular tech magazine ran a featured article on the present state of blogging in the face of the rising popularity of social networking sites like Facebook and Twitter. We had our say on the issue, and gave them some stats to prove it. In the end, Chip concluded that blogging is definitely very much alive.

Anoop Johnson, Director-Marketing and Strategic partnerships at IndiBlogger, which is the largest community of Indian bloggers, feels that even though the number of bloggers has gone down, the quality has definitely improved. “Back in 2007-2008, we used to approve around 500 blogs every month, and reject around 700. Blogs are mainly rejected because they had duplicate content or did not have enough posts because the author ran out of things to say. In 2010, we approved roughly 600 blogs per month, while the number of spammy blogs came down to 500 per month. In other words, serious writers still continue to grow in number, while the half-baked attempts at blogging decrease since those authors have other outlets like Facebook and Twitter. Blogging requires much more discipline and passion than maintaining a social network profile, and there really is no comparison between the two.”

Read the whole article and the stats here.

Is blogging dead?

 

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